Secondary Research

http://www.seriouseats.com
Title: Throw down: Chick-fil-a vs McDonald's Southern Style Chicken
Author: Adam Kuban

This article is about Chicken Sandwiches from McDonald's and Chick-fil-a, and compares taste and prices, and other stuff. The Chick-fil-a chicken sandwich cost $2.75, while the McDonald's chicken sand which was $3.19 so the McDonald's was more expensive, but the most important thing is which sand which was better quality. Author Adam Kuban took pictures at different angles of the sandwiches the first picture was looking down at the sandwiches they looked pretty much identical. The second picture he took the bun off, and I could tell the Chick-fil-a chicken sandwich was better quality because the bun was toasted with a tad bit of butter while McDonald's was a regular white bread bun. There were a lot more pictures, the Chick-fil-a meat overlaps the bun, but is thinner than the McDonald's sandwich. In my opinion the Chick-fil-a sand which is better, but everyone can have there own opinion.

Research Questions

In fast food commercials who do they target?

Do fast food commercials make there food look better on TV?

How honest are the prices on the commercials?

Survey

1. How often do you go to McDonalds, Chik-fil-a, Wendys?
A. More than 3 times a week
B. 2 times a week
C. Once a week
D. Never

2. Which Fast Food Restraunt Do You Think is the most affordable?
A. Wendys
B. McDonalds
C. Chik-fil-a

3. Which Fast Food Restraunt has the most appealing commercials?
A.Wendys
B. McDonalds
C. Chik-fil-a

4. Which Fast Food Retraunt Has The best food?
A. Mcdonalds
B. Chik-fil-a
C. Wendys

5. Which fast food restraunt has the best mascot?
A. Wendys
B. McDonalds
C. Chik-fil-a

Research Topic

My research topic is a comparison between Mcdonalds, Wendys , and Chick-fil-a's commercials, bathrooms, food, and demand for their food.